One of Lake Geneva’s most cherished community events starts at 5:00 p.m. this Saturday, December 2nd when local businesses, organizations and schools light up the streets of downtown Lake Geneva for the 42nd Annual “Electric Children’s Christmas Parade”.

This year’s theme is “Christmas in the Stars” which encourages everyone to find their inner Jedi and look for the positive things in life, including being a little kinder and smiling more often. In other words, be joyful and pass it along to others.

The parade route starts at Williams and Marshall Streets and runs south on Broad Street to Main Street and west on Main to Cook Street. You’ll find that there are lights on all the floats, many of the band instruments, and that even the local fire trucks are illuminated for the event.

The Electric Children’s Christmas Parade is a treasured holiday tradition for not only the residents that live in and around the Lake Geneva area, but also for the thousands who visit the area during the year. After the parade, we suggest you stop in at one of the many places downtown for a cup of hot chocolate or a bite to eat, then head back out to check out some of the retailers in town. It’s the perfect night to do a little Holiday shopping or just enjoy everything that the beautiful downtown area offers.